Quality insurance without the hullabaloo

Call us on 01904 476098

Partnering with us

Make the most of your Home Insurance leads

Get in touch Refer a Lead

Are you leaving customers underserved and money on the table?

Making the most of your customer relationships is vital to maintaining your business. Home Insurance is widely applicable to most of the UK population, whether for Buildings or Contents cover, or both; it can also offer a reliable source of recurring income as customers renew over time. This makes it a perfect opportunity for you to expand your brand by offering it to your customers.

coverbaloo can help make the process straight forward for you and your customers,
with no minimum amounts or charges.

How much could you be earning from your leads?

How many leads do you generate per month?

We take care of everything for you - sales, admin, fulfilment, and payments. All you need to do is send an email!

Total earnings over 3 years = £12,434

Commission in Years 1/2/3

*assumes that leads convert at 50% on an average B&C premium of £400 and renew at 95%

Our products

Cartoon house protected by umbrella

Home Insurance

  • £1 million Buildings & £100,000 Contents as standard
  • £5,000 Trace & Access cover
  • 20% of claim limit for Alternative Accommodation
  • £2 million Personal Liability
  • Basic Accidental Damage cover as standard
  • Optional add-on covers for Valuables, Enhanced Accidental Damage, Legal Expenses, and Home Emergency cover

Underwritten by RSA, can be sold online or by agent.

Cartoon leaking sink with drill and plunger

Home Emergency

  • From only £6.50 per month
  • £0 or £50 excess options
  • £1,000 of cover and up to 3 claims per year
  • Covers 9 different emergencies as standard, plus optional cover for Boilers

Underwritten by Financial & Legal, can be sold online or by agent.

Cartoon man in lifeboat rescuing family from house roof during flood

Flood Insurance

  • £1 million Buildings & £100,000 Contents as standard
  • Backed by the Flood Re scheme
  • 20% of claim limit for Alternative Accommodation
  • £2 million Personal Liability
  • Basic Accidental Damage cover as standard
  • Optional add-on covers for Valuables, Enhanced Accidental Damage, Legal Expenses, and Home Emergency cover

Underwritten by Ageas, can be sold online or by agent.

Cartoon boiler and tools

Boiler Servicing

  • £80 fixed price for a standard gas system or combi boiler service
  • Appointments available every day of the week with AM/PM slots
  • No ongoing commitment, services are one-off
  • All registered Gas Safe local engineers

Provided and managed by Preferred Management Services, only available as customer self-service via online or phone.

Referring Leads

To get going, all we need is the customer’s:

  • Name
  • Phone Number
  • Consent to receive a call from us

And ideally:

  • Email Address
  • Some details about their current cover or needs

Plenty of opportunity but haven’t got the time or resources to deal with it yourself? Let us help.

We’re experienced in speaking to customers like yours about their home insurance needs. Our standard process is to give them a call once you pass their details to us (with their consent) to go through a free no-obligation home insurance review. This call usually lasts around 20 minutes and goes through a quote with them to establish what their needs are, answer any questions they might have about home insurance in general, and achieve one of three goals for them: to save them money, improve their cover, or confirm they’ve got the right deal for them already.

We never try to hard sell, and even if they choose not to take out cover with us, we still try to help all prospective customers where we can. Our focus is not on getting them to take out the cheapest cover possible, as this is often not right for them. Instead we focus on making sure they understand what cover they need and that they are getting good value and quality from this.

Conversion rates for this method can be as high as 30 to 50%, depending on the lead source, and are at their best when the customer is well-engaged and expecting our call.

And we’ll handle everything post-sale as well, like payments, fulfilment, and any mid-term adjustments. Just send us an email or submit our online form with the details and you’ll receive a commission payment if the customer buys from us, it’s that simple!

Our standard commission rate is 10% of premium excluding IPT at new business and renewal, on a pro-rata indemnity basis in the first year, and monthly at renewal. This can be subject to review over time for larger numbers of conversions.

Review guarantee - save money, improve cover, or validate current deal

Email Campaigns

If you’ve got an existing mailing list, then why not send your customers an offer?

In cases where we are selling to customers for you, as well as sending new referrals over to us via email, we can help you to craft an offer to send directly to your back-book of customers or leads.

We’ll make you unique landing and quote pages on our site and co-brand them with your logo. We can also provide you with any collateral and marketing copy you need to help you design an email that will engage best with your customers.

In addition to the commission of 10% of premium excluding IPT that you’d receive for us selling a policy for you, where the customer self-serves and buys online through the link in the email, we’ll also give them 10% off their quoted price.

And as with all of our partnership models, we’ll take care of everything else with the customer after the sale.

  • We host the landing page on our site
  • You email your customers
  • They get 10% off for buying online
  • You get 10% commission on every sale

Everybody wins!

Frequently Asked Questions

Once we receive a completed agency application, we can normally carry out the necessary compliance checks and get a Terms of Business Agreement to you in just a few days. Once you have signed the agreement, your team can start referring leads to us right away. If you need an agency setting up urgently to place a customer on risk, please speak to us and we will do everything we can to process your application as quickly as possible.

We pay commission on or around the 15th of each month. Payment is made for all policies where a successful premium payment has been received in the previous month.

Our standard rates of commission is 10% of annual premium excluding IPT.

These rates are the same for new business and renewals.

Yes, we pay 12 months upfront commission on all new policies. Commission is on a pro-rata indemnity basis, so if the policy cancels mid term we will claw back a proportion of the commission initially paid from your next commission statement. At renewal we will pay trail commission on a monthly non-indemnity basis.

What is average can massively depend on your customer profile and an individual’s circumstances, but here are a few facts that apply in our experience:

  • Average annual premiums:
    • Buildings & Contents = £400 (including add-ons)
    • Buildings Only = £240
    • Contents Only = £150
  • Most customers choose B&C (in our experience > 90%)
  • Average renewal rate > 90%

To understand more about what might be typical for your customer base, get in touch and we can talk you through our experience.

Once you have introduced a customer to us we will deal with all their questions, queries, and changes they wish to make to the policy. We will keep you informed all the way. Your customers will also be able to access their policies online via our website where they can also register for a customer account and view their policy, renewal details and payments etc online 24/7.

Yes, your customers can choose to pay monthly by direct debit. There is no charge and no consumer credit agreement to complete with us to pay monthly. Your customer can also pay annually by debit or credit card if they prefer.

Where you have introduced a customer to us, we will not market to your customers for services that you already provide, but may contact them (subject to their agreement) about other products or offers that we may run. This is never usually an issue, as our partners most commonly also sell protection insurance or mortgages, neither of which we provide.